So our baby is growing. It is as if it were yesterday when we were finalizing the Kalam Farsi website to go live and and see what the world’s reaction would be about such a site. One year has passed since that day and I can easily say more than 70% of Iranian Internet users have spent some time on the site. Now that a year has passed we have gained quite a lot of experience in terms of what users want from the site, how we should provide the service, and how to make life easier for video makers, but the million dollar question remains: how to get loyal viewers on the site? On pen and paper the answer is easy, but implementation is another story.
What have I learned? I have learned that detail does matter, a small change can be a large factor of success or failure, moving a box from the right side of the screen to the left can manipulate all the numbers, but again this is the beauty of online. Everything you do will reflect instantly; a good example would be Kalam Arabic. Recently we decided to add a box to our highly successful Al Aab Flash Game Website, the box would be a showcase of the top 4 featured Kalam Arabic videos, the results came in, and it was a major success, 35% click-through ratio! The numbers tripled the next day, That month Kalam Arabic had almost 200% growth, and it was done with not a penny spent.
This is a wonderful case study, so next time before you spend thousands of dollars placing your ad on an irrilavent website, don’t expect more than 1-3% click-through. Users are smart, as appealing as your flash banner is, it is only eye candy, getting the user to click is another story, try to be dynamic, try to understand the needs of the users of that SPECIFIC website and feed the ad with what they are looking for, a general advertising banner that is placed on all types of websites will target all and target no one, basically you are spending so spend right, be attractive, be unique, and most importantly MEET DEMANDS.
I end today with another Kalam Video, this time coming from the music category, hopefully you will enjoy it as much as I did, just press the play button, close your eyes and relax, I present to you Mohsen Namjoo and Golshifteh Farahani:
