Marketing (1)

A nice little case study on how important it is to track the RIGHT data for decision making

By: Hossein Jalali • August 20, 2015

A couple months back we had built a really neat little app for one of our clients and it was performing really well in terms of downloads.

In one of our meetings with the marketing team we were discussing the different campaigns they were running and how well each was performing. In those talks they mentioned that one of the main objectives of the app is to push new users to click on a promotional banner and fill up a form so the sales team can contact them.

These talks lead to quite an interesting observation.

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