Throughout my career I've been fortunate to collaborate with some truly exceptional companies and contribute to the creation of some outstanding products. Below, you'll find a rundown of some of the notable projects I've been involved in:
Establishing Al Aan TV as one of top 3 Arabic TV stations when it comes to digital
In the early stages of my career, I took the helm of the digital department at Al Aan TV. What started as a modest two-person team—myself included—flourished over five years into a department of nearly 20 employees, racking up millions of views. Remarkably, our digital wing swiftly became the fastest-growing sector of the company, even giving top-tier TV stations in the region a run for their money.
Edoramedia: The digital transformation agency
At Edoramedia, we flipped the traditional agency model on its head. We didn't just work for our clients; we partnered with them, treating each project as if it were our own. As the sole Marketo partner in the region, we were pioneers in introducing Marketing Automation at an enterprise scale. Over a decade, Edoramedia has empowered hundreds of clients, including big names like Emaar, Dubai Holding, Vogue, UM, Virtuzone, ICT Qatar, and the Jumeirah Group, among others.
Flexpass: Acquired by Urban Sports Club
As my first startup I Co-founded the development of a ClassPass-like business tailored for the Portuguese market. With a lean but agile team, we swiftly entered the market and onboarded several studios. Before even going fully live, we caught the attention of Urban Sports Club, who ultimately acquired our company.
Virtuleap: tackling cognitive disorders through VR and game-based data solutions
I'm currently the co-founder and CTO at Virtuleap, where we lead a dynamic team of 11 scientists and game designers. We've developed a VR solution aimed at addressing the trillion-dollar cognitive disorder market, with a special focus on Alzheimer's. Since our inception, we've generated more than $1.7 million in sales and have been honored with over 14 awards.